The New Orleans Jazz & Heritage Festival is an annual celebration of the music and culture of New Orleans and Louisiana. A client since 2004, Peter Mayer has had the honor of promoting the event and releasing the festival’s lineup to the world. With each lineup announcement, we set out to create a unique piece of video content that captures the essence of the festival and gives music lovers and culture enthusiasts around the country a taste of what Jazz Fest is all about.
By leveraging shareable video content, we promote the event through a massive social sharing effort – engaging the festival’s biggest fans and followers. And each year we continue to see more views, more shares and more tickets sold for this one-of-a-kind event.