Kennedy Space Center Visitor Complex’s new exhibit, Heroes & Legends, provides visitors with a burst of pride in the space program, connecting visitors to the people who have shaped science and history. Our team was tasked with creating a campaign to launch the new exhibit on a national level. It needed to live within the Kennedy brand, but stand out enough to communicate there is something new and exciting to see.
Heroes & Legends is an experience that celebrates the pioneers of space exploration. It’s where America’s first era of space travel comes to life. It’s also where visitors are immersed in captivating stories of four key heroes who defined this era and moved it into the future. The resulting “What Does It Take to Be a Hero?” reveres our featured astronauts and makes their heroism an inspiration for us all.Creative Objectives:
- Generate excitement for Heroes & Legends
- Evoke an aspirational and inspirational tone
- Convey Heroes & Legends as part of the larger Kennedy Space Center experience
- Give an accurate sense of the experience’s content