Kennedy Space Center Visitor Complex (KSCVC) set out to increase visitation by shifting perceptions of KSCVC from a “place to learn about space” to a “place to experience space.”
As an important research tool for travel planning, the website needed to present KSCVC as a landmark destination, a working launch facility and an entertaining, educational and emotional place that allows individuals to experience and explore space. Audiences needed to feel inspired, immersed, fascinated, curious – that visiting KSCVC is a must-do.
We set out to create an experience that would immerse users in the emotion of the physical experience of visiting KSCVC. A positive experience that encouraged ticket purchases was key and the website needed to be cohesive and easy to use, build confidence with users and continue to reinforce the overall objective as they research, plan and purchase.