Overview

Sports can be full of distractions. Contracts and scandals and 24-hour talking heads – everything that has nothing to do with the actual game. But we uncovered a different culture in sports – one where kids were doing very unkidlike things. Waking up early. Working hard. Never taking a day off. We turned that insight into an idea: Honor the Game.

Using that as our platform, we created a brand for Marucci Sports that connected dedicated athletes everywhere into a larger movement, with Honor the Game as their tagline and rallying cry.

Website visits
increased 118%

Q1 sales from 2013 increased
20% year-over-year