Overview

Similar to racing, owning a business is not for the faint of heart. It’s for those who enjoy the rush – the movers, the shakers – those in the driver’s seat. Here, confidence is everything. That’s why, in 2015, Comcast and Comcast Business partnered with NASCAR in one of the biggest sports marketing deals in history.

To bring this partnership to life, we developed a docu-style video and white paper showcasing how Comcast Business is helping move NASCAR into the future. In addition, we created a fast-paced reel to be used within the Xfinity Fan Experience area at race tracks – connecting directly with business owners and IT decision makers.

Won a Killer Content Award
at the 2016 Content2Conversion Conference