Overview

With aggressive visitation goals, The National World War II Museum needed a successful marketing campaign that would pull in a larger percentage of in-market tourists than ever before.

Insights proved that our primary audience may not have an overt tie to World War II; so, we needed to tell a dramatic, visual story about how the sacrifices made over 80 years ago helped to turn the tide of the war. This campaign, “Arsenal of Democracy,” gives tourists a glimpse into an immersive exhibit where visitors can feel, touch and learn – firsthand – how the home front helped win World War II.

 107%
of visitation goals achieved

110%
of revenue goals achieved through the first 10 months

Continued
momentum driving record-breaking museum attendance