Overview

Sanderson Farms is committed to adopting a fresh approach in everything that it does – not only where products are concerned, but company-wide as well. Though the company has grown in size, it still adheres to the same hometown values of honesty, integrity, and innovation that were established when founded by the Sanderson family in 1947.

To share its commitment to traditional American values and create a lasting emotional connection with its audience, we helped create “The 12 Days of Kindness” campaign, which developed goodwill for the brand around the Christmas holiday – when our “value” meter is highest.

281%
increase in website visits

Over 20,000 fans
surpassed Facebook benchmark

30x
increase in visibility