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The rivalry between the New Orleans Saints and Atlanta Falcons is epic. We knew that holders of the Whitney Saints Visa® Debit Card were hard-core, card-carrying fans, so we stoked the rivalry fire a little bit more with this sweepstakes campaign designed to increase card usage. Each time fans swiped their card, they were entered for a chance to win the Grand Prize – game tickets and a trip to watch the Saints play the Falcons in Atlanta.

In broadcast, Saints Head Coach Sean Payton can be seen ordering the “Roasted Falcon” – a term that went on to become a rallying cry for fans at games, tailgates and in social media.