Peter Mayer Advertising :: New Orleans, Baton Rouge & Monroe Louisiana

Spotlight

Pearl Harbor Anniversary brings national attention to World War II Museum

December 7, 2011, marked the 70th anniversary of the attacks on Pearl Harbor. To commemorate the event, The National World War II Museum in New Orleans opened a new exhibit, hosted special programming and held The International Conference on WWII. Naturally, the Peter Mayer Public Relations team felt a focus would be on Hawaii, but the team was able
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Insights

What duck hunting can teach us about social media

If you’re a duck hunter, it is the reason you put hundreds of decoys around your blind instead of just one—people (and ducks) like a crowd and want to be where the action is. In the social marketing world, the concept suggests that if a brand can prove a large group of people are making purchases or “liking” it on Facebook, they will attract even more people. While this is a flashy concept for brands, it misses the real power of social media completely. Social media connects people through active engagement in conversations, not passive agreement of ambiguous behaviors.

Social media platforms have recently attempted to add more contexts to this
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Spotlight

PR team earns news coverage for Superdome

Sporting events often put New Orleans in the national spotlight, but earlier this month, the circumstances were unique. On Saturday, Jan. 7, the New Orleans Saints hosted the Detroit Lions in the Mercedes-Benz Superdome for an NFL playoff game. Just 48 hours later, the Dome featured a repainted field and new signage and banners for the BCS National Championship. These events required complicated planning
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