Sanderson Farms
Celebrating Family,
Faith and Country
See Work »

CENTURYLINK® INTERNET BASICS.
INTERNET FOR ALL.
See Work »

MARUCCI.
HONOR THE GAME.
See Work »

Make waves for
Tulane’s
new stadium.
See Work »

CENTURYLINK® PRISM™ TV.
TV THAT SETS YOU FREE.
See Work »

Zatarain’s.
Bringing
New Orleans
to the table.
See Work »

CF_photo221

The Curious Give and Take of Sports and Social Media

September 26th, 2014

It’s fall which, at my house, means football.

So far this season, we’ve been enjoying watching our Oregon Ducks take down their opponents from the comfort of our chips-and-queso-dotted couch, but man, those stands at Autzen Stadium look good. Going to a game – the noise! The camaraderie! The tailgating! The collective breath-holding! – has long been the ultimate experience of a sporting event; sitting at home or even cheering in a bar with a hundred of your closest friends pales in comparison to being there for the real thing.
+ read more

All Insights »

pama294_tony

The Power of Shared Cultural Values

September 16th, 2014

If demographic data was the Holy Grail in the 20th century for targeting consumers, cultural insight is the go-to tool for connecting today. For instance, the demographic of women 25-54 holds a staggeringly wide range of beliefs and values. With the data to back up cultural insights, why waste time trying to forge a connection with all of them when you can communicate more meaningfully – and match brand values – with those with whom you share a common set of beliefs?
+ read more

All Insights »

Nancy_Agnelly_120x120

Peter Mayer After Hours – Nancy Agnelly

August 28th, 2014

Advertising people aren’t just creative on the job. The city of New Orleans inspires them every day. Like jazz great Ellis Marsalis said, “Creativity bubbles up from the street here.” For the second interview in this series, Associate Creative Director Lori Archer-Smith met with Senior Print Producer Nancy Agnelly, who designs and creates her own line of jewelry (you’ve probably seen it worn by many Peter Mayer staffers).
+ read more

All People »