Sanderson Farms
Celebrating Family,
Faith and Country
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CENTURYLINK® INTERNET BASICS.
INTERNET FOR ALL.
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MARUCCI.
HONOR THE GAME.
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Make waves for
Tulane’s
new stadium.
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CENTURYLINK® PRISM™ TV.
TV THAT SETS YOU FREE.
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Zatarain’s.
Bringing
New Orleans
to the table.
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pama294_tony

The Power of Shared Cultural Values

September 16th, 2014

If demographic data was the Holy Grail in the 20th century for targeting consumers, cultural insight is the go-to tool for connecting today. For instance, the demographic of women 25-54 holds a staggeringly wide range of beliefs and values. With the data to back up cultural insights, why waste time trying to forge a connection with all of them when you can communicate more meaningfully – and match brand values – with those with whom you share a common set of beliefs?
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Peter Mayer After Hours – Nancy Agnelly

August 28th, 2014

Advertising people aren’t just creative on the job. The city of New Orleans inspires them every day. Like jazz great Ellis Marsalis said, “Creativity bubbles up from the street here.” For the second interview in this series, Associate Creative Director Lori Archer-Smith met with Senior Print Producer Nancy Agnelly, who designs and creates her own line of jewelry (you’ve probably seen it worn by many Peter Mayer staffers).
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Agency Takes Tourism Expertise to New Heights

August 18th, 2014

Peter Mayer is proud to announce that we have been named agency of record for the Asheville Convention and Visitors Bureau in North Carolina. Asheville, the jewel of the Blue Ridge Mountains, recently garnered a spot on Good Morning America’s list of the “Ten Most Beautiful Places in America.”
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