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Josh Mayer

Why I Love the New Honda Fit Campaign

October 9th, 2014

I have no ax to grind by the below review.

I don’t know the creatives at the agency or really anybody involved.

I am just enjoying the current work for Honda Fit featuring just-slacker-enough comedian Nick Thune. What I enjoy most is that the commercials manage to give us just a tiny dose of automobile info and a whole lot of attitude.
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CF_photo221

The Curious Give and Take of Sports and Social Media

September 26th, 2014

It’s fall which, at my house, means football.

So far this season, we’ve been enjoying watching our Oregon Ducks take down their opponents from the comfort of our chips-and-queso-dotted couch, but man, those stands at Autzen Stadium look good. Going to a game – the noise! The camaraderie! The tailgating! The collective breath-holding! – has long been the ultimate experience of a sporting event; sitting at home or even cheering in a bar with a hundred of your closest friends pales in comparison to being there for the real thing.
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pama294_tony

The Power of Shared Cultural Values

September 16th, 2014

If demographic data was the Holy Grail in the 20th century for targeting consumers, cultural insight is the go-to tool for connecting today. For instance, the demographic of women 25-54 holds a staggeringly wide range of beliefs and values. With the data to back up cultural insights, why waste time trying to forge a connection with all of them when you can communicate more meaningfully – and match brand values – with those with whom you share a common set of beliefs?
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