Peter Mayer Advertising :: New Orleans, Baton Rouge & Monroe Louisiana

Spotlight

GO NOLA from anywhere

New Orleans Tourism Marketing Corporation came to us with an opportunity: build a unique mobile user experience that gives people access to New Orleans, from anywhere. While designing and building the app, we knew that the user interface would be key to its success. Interactive Creative Director John Pucci and Senior Interactive Developer Matt Kyte used navigation to create an app that focuses on user experience.

GO NOLA became more than an app—it became a guidebook, navigator, entertainer, restaurant guide and event calendar rolled into one. With customizable options for discovering where to eat and what to do, GO NOLA allows users to dictate their experiences inside the app while on the streets of New Orleans. Augmented reality adds a hip factor to finding that hole-in-the-wall place a tourist will tell his friends
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Insights

The science of eureka! (and how it applies to our industry)

“Peggy, just think about it deeply. Then forget it, and an idea will jump up in your face.” – Don Draper

There is no formula for creativity. In fact, those times when the job requires a particularly inspired idea are fairly terrifying, because who knows if it will come? You just hope that it does come, before your deadline, preferably, and that you have a pen or a MacBook Pro handy when it does.

Of course, we know there are things one can do to spirit the muse along. Jonah Lehrer seems to have narrowed the process down
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Insights

Political advertising in 2012: Impact on local advertisers

For local and regional advertisers, political advertising presents a number of challenges. Political candidates are well funded, determined and aided by a number of FCC rules and policies. These rules provide political advertisers with guaranteed space and time on media outlets at the lowest rates possible, resulting in the potential preemption of regular commercial advertisers’ media schedules.

This year, the media landscape will be inundated with political advertising due to changes in legislation and the high number of elections occurring across the country. Analysts have estimated overall political advertising spending for 2012 will be at
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