Sanderson Farms
Celebrating Family,
Faith and Country
See Work »

CENTURYLINK® INTERNET BASICS.
INTERNET FOR ALL.
See Work »

MARUCCI.
HONOR THE GAME.
See Work »

Make waves for
Tulane’s
new stadium.
See Work »

CENTURYLINK® PRISM™ TV.
TV THAT SETS YOU FREE.
See Work »

Zatarain’s.
Bringing
New Orleans
to the table.
See Work »

Josh Mayer

Focus on one thing and you won’t get dizzy

November 20th, 2014

It seems that almost every six months or so there is another new platform to engage consumers. To steal their time, their eyeballs, their attention. And that can be particularly dizzying for agencies and our clients as we chase consumer behavior the way some disingenuous politicians chase voters. “Research says you like the environment – so do I!” Ugh. Fake and transparent. That’s not what I want advertising to be.
+ read more

All Insights »

Michelle_Edelman_120x120

The Rise of the Real Mom

October 23rd, 2014

At Peter Mayer, we believe culture is everything. It sets the context for everything we perceive. We’ve been exploring the culture of moms. After all, in the U.S., there are 75 million mothers, all of whom influence 85 percent of their households’ purchases. That’s about $2.1 trillion per year in spending, according to the Marketing to Moms Coalition.
+ read more

All Insights »

Josh Mayer

Why I Love the New Honda Fit Campaign

October 9th, 2014

I have no ax to grind by the below review.

I don’t know the creatives at the agency or really anybody involved.

I am just enjoying the current work for Honda Fit featuring just-slacker-enough comedian Nick Thune. What I enjoy most is that the commercials manage to give us just a tiny dose of automobile info and a whole lot of attitude.
+ read more

All Insights »