The Paid Social Media Specialist has extensive experience planning and activating social media across various industries and targets. This person will work as a specialist to support the core media planning, creative and strategy teams. We are looking for someone who can exhibit thought-leadership in the paid social media arena and bring innovative strategic recommendations and tactics to our clients.

Candidates must have at least 3 years of social media planning experience across various industries and target audiences. If you do not have this work experience, please include a cover letter outlining how the experience and skills you possess can be transferred to the role.

Duties and Responsibilities:

• Planning & implementing paid social media strategies

• Identifying paid social media trends and opportunities for innovative content integrations

• Organizing creative, content, and rich media elements for publishing/upload

• Maintaining social media content calendars for our clients

• Tracking the performance of paid social media activations and developing optimizations recommendations based on actionable insights

• Assist in formalizing social media strategy scope of work documents detailing deliverables

• Maintain paid social media best practices and best-in-class content examples

Skills and Qualifications:

• 3+ years paid social media planning, management, and reporting experience

• Strong familiarity with the business applications of social media platforms (Facebook, Instagram, X (Old Twitter), YouTube, LinkedIn, TikTok, Snapchat etc.)

• Have experience and be comfortable monitoring social media channels, understanding tone and sentiment and used tools such as Nielsen MRI or other Competitive Reporting Tools.

• 1+ years’ experience presenting to clients.

• 1+ years trafficking, tagging, & pixel placement experience.

• 1+ years vendor management experience.

• Proficient in Microsoft Excel.

• Social listening experience is a plus, but not required.

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