The joy of authenticity
Business Problem
A Florida beach
is a Florida beach.
And as a beach town, St. Augustine | Ponte Vedra was often overlooked in a state full of sunshine and ocean breezes. But, as the oldest settlement in America, it had an opportunity to carve out a unique point of difference, putting itself on the map and on itineraries.
Results
7.5%
increase in revenue
6.4%
increase in website visitation
5%
increase in demand
7.5%
increase in revenue
6.4%
increase in website visitation
5%
increase in demand
7.5%
increase in revenue
6.4%
increase in website visitation
Strategic insights
Cultural insight
People want vacations worthy of Instagram posts. One-of-a-kind experiences offer social clout.
Consumer insight
With 14-hour flights, customs, jetlag and other inconveniences, international travel may be exciting, but it’s annoying too.
Brand insight
Castles, cafés and cobblestone streets. History, heritage and endless beaches. St. Augustine | Ponte Vedra offers you a chance to feel like you’ve traveled abroad without ever leaving the country.
Creative solution
A spokesperson called INTRAnational Man. With all the charisma and panache of a globe-trotter, Intranational Man whisked our target away to St. Augustine | Ponte Vedra and introduced them to INTRAnational Travel – an accessible domestic vacation with an international feel.
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