Associate Media Director

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The Associate Media Director maintains a deep level of commitment to support our current roster of clients while developing media strategies that attract new partners.

Candidates must have at least 7-10 years of media planning and/or buying experience. If you do not have this work experience, please include a cover letter outlining how the experience and skills you possess can be transferred to the role.

Duties and Responsibilities:

  • Develops and oversees the implementation of strategic media plans designed to meet specific marketing and advertising objectives.
  • Manages the workflow and day to day activities on all assigned accounts and projects. Acts as the primary agency media point of contact for these clients and a resource on others.
  • Updates the Media Director on the status of assigned accounts and projects.
  • Utilizes available research resources to develop strong and persuasive rationales for media recommendations.
  • Maintains awareness of the marketing and advertising environment i.e. economic conditions, competitive arena, industry trends, customer demographics and psychographics, etc.
  • Is actively involved in any media, marketing, or creative strategy meetings.
  • Meets with account teams and clients to present plans or discuss media-related issues.
  • Continues to build and maintain strong relationships with the media rep community.
  • Collaborates with other Strategy Department personnel and Account Team members to present new ideas and initiatives that meet client as well as agency objectives.
  • Oversees the ongoing implementation and maintenance digital campaigns: optimization, tracking, reporting, etc. Works closely with the agency’s Interactive Campaign Managers and Associate Analysts in this endeavor.
  • Works with the buying team and Media Coordinator to oversee placement of orders for media space and the creation of accompanying insertion orders in a timely manner.
  • Works closely with the Media Coordinator and Accounting Department personnel to ensure the success of agency billing reconciliation procedures. Supervises or directly handles billing discrepancies or contract disputes as necessary.
  • Communicates appropriate client research, information, and guidelines to buyers. Reviews all buys to make sure they are consistent with media plan objectives/strategies/tactics.
  • Assumes an active leadership role within the media group: Mentoring and supervision of associate and mid-level staff, policy and procedural discussions, training, etc.
  • Contributes to and, at times, leads the development and creation of media group initiatives: IP, media trends, white papers, contract renegotiations, etc.
  • Works with the Media Director on new business development and presentations.

Skills and Qualifications:

  • Bachelor’s degree, preferably in Communications, Marketing, Advertising or a related major.
  • Minimum 7 years of media planning or buying experience required.
  • Communications Journey Planning experience.
  • In-depth knowledge of basic marketing, advertising, and media research principles.
  • Strong communications and leadership skills.
  • Experience with analytics software and data mining is a plus, but not required.