Every year we meet with industry leaders to celebrate and evaluate the work we do every day. It’s just one of the ways we’re helping clients to navigate change and find opportunities within it.
When Tobe Nwigwe and CeeLo Green released the song Catfish Blackened with Grits, shouting out Zatarain’s, the brand wanted a way to say thank you.
Consumer Insight
Fans were loving not just the song but the whole album aesthetic.
Creative solution
A custom album box in Nwigwe’s signature light-green, featuring a stylized container of Zatarain’s Blackened Seasoning along with the brand’s favorite blackened catfish recipe.