Quick bites
Here’s a look at what we’ve been up to. We also call it lagniappe.
Challenge
To target a younger demographic, including men, while still retaining the appeal to their core audience.
Consumer Insight
Fine jewelry can appeal to anyone and everyone, not just a traditional older female audience.
Creative solution
A lively afterparty with a cast of cultured characters rebuking the antiquated, highly art directed photography in the category of fine jewelry.
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Mignon Faget
Challenge
To change perception of winter as a season to stay indoors.
Consumer Insight
People often see winter as a season to survive, not one to embrace.
Creative solution
Make Petoskey the place to be if you’re going to do winter “right.”
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Petoskey Area
Challenge
To let locals know there’s a new way to celebrate Satsuma season.
Consumer Insight
Satsuma’s are the favorite seasonal citrus of New Orleans.
Creative solution
An OOH board that showcased the slice of sunshine in every glass of Dat’Suma.
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Dat'Suma
Challenge
Consumer Insight
Every year we meet with industry leaders to celebrate and evaluate the work we do every day. It’s just one of the ways we’re helping clients to navigate change and find opportunities within it.
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Les Critiques
Challenge
When Tobe Nwigwe and CeeLo Green released the song Catfish Blackened with Grits, shouting out Zatarain’s, the brand wanted a way to say thank you.
Consumer Insight
Fans were loving not just the song but the whole album aesthetic.
Creative solution
A custom album box in Nwigwe’s signature light-green, featuring a stylized container of Zatarain’s Blackened Seasoning along with the brand’s favorite blackened catfish recipe.
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Zatarain's
