Show consumers that, despite perceptions of the state, Coastal Mississippi is a welcoming destination with diverse people and places.
Black and Latino consumers want to know that there will be people who look like them at the destination, and primary research indicated that past visitors were pleasantly surprised to find a diversity of people and places in the area.
In the days before the shoot, we sent local talent to capture photos of minority-owned businesses along with known attractions. We incorporated this user-generated content into the final work, underscoring the authenticity of the destination and the diversity of its people.
Mignon Faget has been an iconic jewelry brand in New Orleans for generations. In 2022, following a logo redesign, the brand required a campaign to promote their recently launched Neutral Ground Collection. The campaign needed to target a younger demographic, including men, while still retaining the appeal to their core audience.
Fine jewelry can appeal to anyone and everyone, not just a traditional older female audience. And that’s even more true in a place like New Orleans, where young and old from all walks of life show up to celebrate life together.
A lively afterparty with a cast of cultured characters rebuking the antiquated, highly art directed photography in the category of fine jewelry.