Well, we’re moved that you’re moved.
But first, New Orleans. If you have something against places that have both cosmopolitan appeal and small town charm, you’re out of luck. If you’re not interested in rich history or a robust creative community, this isn’t the place for you. And if affordable living and stupid easy commutes aren’t your jam, you might want to look elsewhere. New Orleans isn’t for everybody, we get it.
And then there’s PETERMAYER.
We’re New Orleanians but come from all over – San Francisco, New York, Chicago, Los Angeles, Philadelphia, Portland, Seattle, Atlanta, Austin, Detroit, Minneapolis and somewhere in Spain. Our experience spans from Madison Avenue to Silicon Valley to Singapore. We’re experts and neophytes. And we’re constantly looking for other interesting people with diverse skillsets who are willing to share the best ideas in the industry.
Working here comes with all the usual agency benefits like vacation and all the insurances. But our unusual perks are what set us apart.
- Free Parking
- Complimentary Jazz Fest tickets
- Every Day is Bring Your Dog to Work Day
- An Annual Crawfish Boil
- Continuing Education Opportunities
- Local beer on tap
- & our offices are closed on Mardi Gras
Marketing Analyst Job Duties
- Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
- Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
- Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
- Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
- Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
- Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
- Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
- Measure the effectiveness of advertising, marketing and communications strategies
Job Skills & Qualifications
- Bachelor’s degree in Marketing or a related field
- Excellent oral and written communication skills
- Ability to multitask well
- Strong background in Microsoft Word, Excel, Access and PowerPoint
- Previous experience or familiarity with digital analytics tools
- Knowledge of software applications including SAS and SPSS
- Experience with various survey tools
- Evaluate target demographics, appropriate distribution channels and marketing outlets
- Analyze marketing metrics to gauge pricing and identify cause and effect relationships
- Collaborate with marketing department to develop appropriate sales strategies
- Use information from statisticians, marketing experts and other industry professionals to conduct your own secondary research
- Become familiar with research methodologies, including common computer programs, and increase understanding of advanced statistical analysis
- Meet with clients regularly to determine marketing and promotional goals
Associate Media PlannerAssociate Media Planner will assist our leaders in developing integrated media strategies and executing efficient online and offline media plans. We are looking for someone who loves media strategy and communicating with their key audiences in the affective way possible.
- To support the planners in the senior position for better execution of project by ensuring media projects adhere M&A processes, proofreading, presentation preparation, etc.
- Campaign launch through Sizmek or another digital ad serving platform
- To acquire knowledge on the demographic profiles and analyze the changing habits of the likes and dislikes of the targeted customers by completing baseline media search for designated audience segments via appropriate research tool.
- Create and initiate flow charts and reports and maintain the records of plans, schedules and the billing details of the client
- Assists MP/Sup/AMD in the distribution and collection of media RFPs. Evaluates proposals from the perspective of completion of proposal requirements (templates completed, presentations submitted in requested formats, etc.) and works w/ vendors to ensure that these requirements are met
- To keep updated with the latest trends in the market so as to get on the topmost position
- Excellent negotiation skills and ability to deal with large volumes of numerical data
- Pulls media-related research at the request of the Media Planner/Sup/AMD
- Evaluates media vendors (both proactively and in response to vendor cold calls/emails) and, if said vendor meets requirements, AMP to coordinate a meeting or call w/ the vendor and the relevant members of the media team
- Assist in the development of client and/or internal POVs, at the direction and w/ the supervision of the Media Planner/Sup/AMD
- Update media plan presentations and/or flowcharts, as needed, to reflect campaign optimizations and budget shifts. Maintain an organized tracking system for these changes
- Strong communications skills, attention to detail, and accuracy
- Baseline math skills used to understand media metrics, budget, etc.
- Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
- 1-3 years of traditional and digital media experience
- Comfortable working with budgets and numbers
- Excellent verbal and written skills
- Strong quantitative and analytical skills
- Exceptional organizational skills, multi-tasking capabilities and detail oriented
- Computer literate with proficiency in Excel, Word and PowerPoint
- Strong communication and people skills; positive attitude and team player
Always Looking For Talent
Future Freelance: Media Planner
PETERMAYER is looking for a seasoned Media Planner who has both traditional and digital media experience. Candidates should be capable of developing campaign that drive client’s ROI metrics and be capable of presenting recommendations or performance reports to clients.
We’ll need you to:
- Have 3+ years of experience in agency setting
- Have a track record for planning and executing successful paid campaign on video, display, mobile, programmatic and social platforms
- Bonus if you can manage programmatic partners (we use Adelphic), self-serve platforms (Facebook, Google, etc.) and operated within our ad server (Sizmek)
- Have experience working with a variety of industries (Travel & Tourism, CPGs, Financial, etc.)
- Be research focused with the ability to use insights to develop media recommendations
- Have the ability to measure ROI to report on and analyze results
- Work as a liaison between media, account and creative teams
We are seeking:
- Someone with an eye for detail and the ability to tell a narrative with media recommendations
- Multi-taskers who can manage their workflow and move from client-to-client, project-to-project and deadline-to-deadline
- Capable communicators that can be clients facing and have excellent written skills
- Freelancers seeking either immediate or future projects
"I'm a Creative" - sounds fun, right? Thinking, dreaming, being aloof and witty, all at the same time......OK, let's dispense with the stereotypes. You have to have the chops to work in our shop.
We're on the look-out for creative thinkers and doers - unique individuals influenced by a sound understanding of integrated marketing channels--digi-lovers with a respect for traditional. Whatever iteration of your creative journey you may be in right now, please take a peek at our list below--if you're inspired, send us your portfolio for review and consideration for future openings.
Good things to have and do:
- Ability to add conceptual thinking to a design, and ability to design out of conceptual thought.
- Boldly defend for your creative vision, with the ability to passionately and persuasively share that vision with clients and internal teams alike.
- Exceptional type and layout skills - if you have mad skills in this area, you may be good enough for our Studio.
- Deep understanding of visual communication trends.
- Self-starter who manages time and tight deadlines with a great attitude.
- Ability to communicate clearly with design management, brand navigation, other brand artists and clients about your work.
- "Interactive Design" should not be a new term to you.
Please submit resume and portfolio for consideration. No portfolio = no way for us to know you.
PETERMAYER is proud to support diversity--cultural, environmental, experiential. Life happens. We support the twists and turns yours may have taken, and appreciate that it all adds to the flavor of our gumbo.
The Account Management discipline forges the client relationship. As champions for the clients' businesses, Account Managers continually educate themselves on their clients' products, industries and any factors that may come into play when building solid brand images.
Client Account Management is engaged in driving the day-to-day business: developing projects, obtaining client approvals, keeping agency personnel informed on a given client's point-of-view - all are checkpoints on Account Management's daily "to-do" list.
If you're in the habit of continually cultivating the standards outlined below and would like to be considered for future Peter Mayer Account Management positions, please send us your resume for future consideration.
- Maintains a positive relationship between team members, both internal and external.
- Ensures that agency output meets agreed-upon strategies and objectives.
- Exhibits ability to think strategically and apply thoughts/ideas to applicable projects.
- Consistently stays ahead of client and account needs.
- Enjoys the challenge of meeting a deadline.
- Makes realistic, workable commitments.
- Creates an environment that allows for the inclusion of others' ideas.
- Controls the work flow and progress.
- Motivates self without prodding or significant direction.
- Organizes thoughts and writing in clear, concise manner.
- Balances client satisfaction with progressive marketing standards.
PETERMAYER is proud to support diversity - cultural, environmental, experiential. Life happens. We support the twists and turns yours may have taken, and appreciate that it all adds to the flavor of our gumbo.
Future Freelance: Social Media Manager
The Social Media Manager will play a variety of roles on behalf of PETERMAYER’s clients, including developing content strategy, developing brand awareness, generating inbound traffic and cultivating productive relationships with fans and followers of the brand. The Social Media Manager is a highly motivated individual with experience and a passion for designing and implementing a brand’s content strategy, creating relevant, engaging and distinctive content, blogging, community participation and leadership.
- Clear Objectives: Be able to set objectives or KPIs for social media that support a brand’s overall marketing objectives. It isn’t enough to say you “see” results, results must connect to overall marketing objectives.
- Great Design and Content Creation: Visual content has a lasting effect on an audience. Whether it’s status updates, videos or Facebook ads, what the audience sees is what they’ll remember. Make sure the content you create and ideate is consistent, compelling and gets your message across.
- Effective Content Strategy: What you post on a brand’s social channels is the foundation for all your other social media marketing. The Social Media Manager performs brand discovery on social media and elsewhere online, which along with other content developed by the brand planners, outlines what it is about a brand that makes it unique. This includes a brand’s core values, and the reasons people want to interact with and purchase from the brand. The answers should be in-depth and detailed. The second part of brand discovery will describe your target audience. What are their interests, what problems can we solve for them, where does our target spend their time and how can we help them? Quality information that’s relevant to your target audience attracts them and sets your social marketing up for the next steps.
- Promotion Strategy: You will continually grow our clients’ fan base. Social advertising is a very valuable tool to increase the size of the audience that hears a brand’s message. However, it should only be part of your strategy to expand a fan base. Seeking out fans elsewhere and engaging with them, as well as engaging with fans conversationally, should be a key part of the effort.
- Engagement Strategy: You will listen, respond, ask questions and engage with your audience conversationally and in the brand’s voice. People will ask questions and you will use your deep familiarity with the brand and target audience to respond accurately and promptly.
- Conversion Strategy: With growth and engagement strategies in place, your role is to convert fans/followers into customers. You will work closely with the Account Executive to determine what each brand’s goals are in this area in order to achieve the best results.
- Measure & Analyze to establish ROI: Measure results on a weekly basis and report results on a monthly basis. As mentioned earlier, your results must tie back to the brand’s marketing objectives.
- Manage social media marketing campaigns and day-to-day activities including:
- Curate relevant content to reach the company’s ideal customers.
- Create, curate and manage all published content.
- Monitor, listen and respond to users in a conversational way while building long-term relationships in order to cultivate leads and sales.
- Conduct online advocacy and open stream for cross-promotions.
- Develop and expand community and/or blogger outreach efforts.
- Oversee design (ie: cover photos, profile images, thumbnails, ads and blog, etc.).
- Design, create and manage promotions and social ad campaigns.
- Compile monthly analytics report showing results (ROI) and platform developments or changes.
- Become an advocate for Peter Mayer’s clients in social media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out social media marketing strategy and then drive that strategy proven by testing and metrics.
- Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Identify opportunities and risks in user-generated content surrounding the business. Report notable threats to manager.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns or activity.
- Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Qualifications and Experience
- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience. We understand there are a lot of relevant backgrounds to excel at this type of work.
- Demonstrates creativity and documented immersion in social media. Provide links to profiles as examples.
- Exhibits the ability to jump from the creative side of marketing to strategic side, able to demonstrate why their ideas are analytically sound.
- Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants, and how each platform can be deployed in different scenarios.
- Maintains excellent communication and language skills.
- Enjoys a working knowledge of the blogging ecosystem relevant to Peter Mayer’s clients.
- Displays ability to effectively communicate information and ideas in written and photo/video format.
- Exceeds at building and maintaining client relationships, online and off.
- Is a team player with the confidence to take the lead and guide other employees when necessary, i.e. content development, creation and editing of content and online reputation management.
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
- Possesses functional knowledge and/or personal experience with WordPress.
- Demonstrates winning social customer service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
PETERMAYER welcomes diversity in all its colors. We are an EOE.Apply for this Position