We are Peter Mayer.
We use cultural insights
to connect brands to people.
Advertising and Marketing Agency Expertise
Research & Analytics
Analytics, Brand Tracking, Dashboard Development, Reporting, Qualitative Research, Satisfaction Studies
It seemed an awkward marriage, Amazon and Whole Foods, when it was first announced. One entity, slick and smooth — the largest internet-based retailer in the world known for its deals and fast deliveries. The other, elegant and ethical — a brick and mortar known as “America’s healthiest grocery store." Six months in, if you’re a consumer packaged goods brand watching this emerging relationship, how should you think about the future?
As we move into the new year, we’re noticing that consumer confidence is down across the board. The shifting landscape is forcing consumers to watch their spending behaviors more closely and re-evaluate necessities. While domestic travel isn’t slowing down, travelers are becoming more particular and critical of their needs. To stay relevant, travel brands will need to say goodbye to the days of blackout schedules and confusing customer experiences.