PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
The Year of the Fan: The Rules of Entering Fandom
In “The Year of the Fan,” PETERMAYER’s Brand Joy Lab reveals why fandoms are such durable sources of joy, crucial needs for brands entering the fandom landscape, and how to engage once there.
The Year of the Fan: The Rules of Entering Fandom
In “The Year of the Fan,” PETERMAYER’s Brand Joy Lab reveals why fandoms are such durable sources of joy, crucial needs for brands entering the fandom landscape, and how to engage once there.
PETERMAYER and Hancock Whitney Use Fan Superstitions to Turn Team Cards Into Good Luck Charms
A new campaign turns superstition into a secret weapon for fan love.
PETERMAYER and Hancock Whitney Use Fan Superstitions to Turn Team Cards Into Good Luck Charms
A new campaign turns superstition into a secret weapon for fan love.