This is a love song, literally. Quantum Fiber is the internet’s favorite internet, and while every other provider is talking about how awesome their internet is, we decided it’s about time someone recognized all the awesome things people do with it.
We went straight to the joy that Quantum Fiber unlocks. If not for our Quantum Fiber, how would the cat daddies go viral? How would the WFH baddies crush their video calls? Yay to You is a celebration of eccentricity, framing customers as the heroes they are.
Throughout the campaign and endless social/digital/print extensions—we created a real brand song and dance. One that celebrates the internet provider that acts like the internet—and all the glorious things we do and make. Yay to You, but this time—Yay to Us, too.
Kristy Baird: VP, Account Director
Alvin Newsome: Account Supervisor
Kevin James: Senior Integrated Producer
Dave Damman: CCO
Aron Cleary: Creative Director/Writer
Jonatan Maldonado: Creative Director/Art
Vic Quattrin: Sr. Creative Lead
Kevin Zengel: Sr. Creative Lead
Richard Landry: Senior Creative Director
Jamie Muller: Senior Art Director
Barrett MacGowan: Senior Copywriter
Caitlin Condy: Director of Project Management
Chris Houston: Senior Project Manager
Laura Thomas: SVP, Head of Strategy
Amy Hubbell: Director of Intelligence
Production Company: Park Pictures
Director: Terri Timely
Original Songs: Walker Music
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
For Project Managers, the Magic of Great Creative Lies in the Support System
When the process is human-centered—when it creates clarity, safety, even delight—people don’t feel boxed in. They shine.
For Project Managers, the Magic of Great Creative Lies in the Support System
When the process is human-centered—when it creates clarity, safety, even delight—people don’t feel boxed in. They shine.
The World Doesn’t Need More Ads. It Needs More Joy. Make Both.
If you’re looking for proof that emotionally driven marketing works, you’ve come to the right place. Here’s the data – and the philosophy – to back it up.
The World Doesn’t Need More Ads. It Needs More Joy. Make Both.
If you’re looking for proof that emotionally driven marketing works, you’ve come to the right place. Here’s the data – and the philosophy – to back it up.
