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This is a love song, literally. Quantum Fiber is the internet’s favorite internet, and while every other provider is talking about how awesome their internet is, we decided it’s about time someone recognized all the awesome things people do with it.
We went straight to the joy that Quantum Fiber unlocks. If not for our Quantum Fiber, how would the cat daddies go viral? How would the WFH baddies crush their video calls? Yay to You is a celebration of eccentricity, framing customers as the heroes they are.
Throughout the campaign and endless social/digital/print extensions—we created a real brand song and dance. One that celebrates the internet provider that acts like the internet—and all the glorious things we do and make. Yay to You, but this time—Yay to Us, too.
Kristy Baird: VP, Account Director
Alvin Newsome: Account Supervisor
Kevin James: Senior Integrated Producer
Dave Damman: CCO
Aron Cleary: Creative Director/Writer
Jonatan Maldonado: Creative Director/Art
Vic Quattrin: Sr. Creative Lead
Kevin Zengel: Sr. Creative Lead
Richard Landry: Senior Creative Director
Jamie Muller: Senior Art Director
Barrett MacGowan: Senior Copywriter
Caitlin Condy: Director of Project Management
Chris Houston: Senior Project Manager
Laura Thomas: SVP, Head of Strategy
Amy Hubbell: Director of Intelligence
Production Company: Park Pictures
Director: Terri Timely
Original Songs: Walker Music
Got the Receipts? Americans Seek Control in the Grocery Aisle as Affordability Slips.
A Brand Joy Lab study: 53% of Americans are more stressed about grocery prices, and the joy of catching a deal now outscores the meal it pays for.
Got the Receipts? Americans Seek Control in the Grocery Aisle as Affordability Slips.
A Brand Joy Lab study: 53% of Americans are more stressed about grocery prices, and the joy of catching a deal now outscores the meal it pays for.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
