Fandom Isn't a Marketing Tactic. It's an Asset Class.
In 2026, participation is the new loyalty. A major partnership in music just showed us why.
Fandom Isn't a Marketing Tactic. It's an Asset Class.
In 2026, participation is the new loyalty. A major partnership in music just showed us why.
Brands Are Winning by Slowing Things Way Down
We take a deep dive into the strategy behind slow.
Brands Are Winning by Slowing Things Way Down
We take a deep dive into the strategy behind slow.
Who’s Going to Own the Joy of Healthy Snacking?
Americans find healthy snacks MORE joyful than junk food. Why is it going unnoticed?
Who’s Going to Own the Joy of Healthy Snacking?
Americans find healthy snacks MORE joyful than junk food. Why is it going unnoticed?
Do the Damn Thing: 4 Steps to Turn Small Ideas into Big Moments
If your best ideas are dying in Slack threads, this is your permission slip (and four practical steps) to turn scraps into big, lovable moments.
Do the Damn Thing: 4 Steps to Turn Small Ideas into Big Moments
If your best ideas are dying in Slack threads, this is your permission slip (and four practical steps) to turn scraps into big, lovable moments.
The Year of the Fan: The Rules of Entering Fandom
In “The Year of the Fan,” PETERMAYER’s Brand Joy Lab reveals why fandoms are such durable sources of joy, crucial needs for brands entering the fandom landscape, and how to engage once there.
The Year of the Fan: The Rules of Entering Fandom
In “The Year of the Fan,” PETERMAYER’s Brand Joy Lab reveals why fandoms are such durable sources of joy, crucial needs for brands entering the fandom landscape, and how to engage once there.
PETERMAYER and Hancock Whitney Use Fan Superstitions to Turn Team Cards Into Good Luck Charms
A new campaign turns superstition into a secret weapon for fan love.
PETERMAYER and Hancock Whitney Use Fan Superstitions to Turn Team Cards Into Good Luck Charms
A new campaign turns superstition into a secret weapon for fan love.
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The Art of Seeing the Unseen: How Learning from the Future Can Create Breakthrough Ideas in the Present
What if your boldest ideas didn’t come from past results, but from futures you dare to see first—and start quietly building toward before anyone else notices?
The Art of Seeing the Unseen: How Learning from the Future Can Create Breakthrough Ideas in the Present
What if your boldest ideas didn’t come from past results, but from futures you dare to see first—and start quietly building toward before anyone else notices?
PETERMAYER and Hippie Fish Level Up Family Entertainment on the Gulf Coast
Fun on the Gulf Coast looked awfully boring. Enter Hippie Fish.
PETERMAYER and Hippie Fish Level Up Family Entertainment on the Gulf Coast
Fun on the Gulf Coast looked awfully boring. Enter Hippie Fish.
The Sound of Joy: How Audio Shapes Our Social Media Experience
Choosing the right audio is key to making your social content into shareable experiences. We show you how.
The Sound of Joy: How Audio Shapes Our Social Media Experience
Choosing the right audio is key to making your social content into shareable experiences. We show you how.
Join, Don’t Own: How Brands Build Communities by Acting Like Peers
If you want community, you’re going to need to give up some control.
Join, Don’t Own: How Brands Build Communities by Acting Like Peers
If you want community, you’re going to need to give up some control.
