insights & news

Tandemonium: Only Fans Can Deliver These Results

The October issue of Tandemonium delves into fandoms and why these cheering audiences are so valuable for brands.

Embracing 200% American: The New Dual Identity of Hispanic Audiences

The rise of dual identity in Hispanic communities offers a way to connect on a deeper level.

Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home

Discover how brands can elevate the joy of gameday as more fans opt for the comfort, convenience, and fun of watching football from home over the stadium.

How To Build A Successful Brand Architecture Framework

Discover how to create a successful brand architecture framework that aligns your brand strategy, enhances customer loyalty, and drives business growth.

Brand vs. Performance Marketing: 7 Key Differences

Discover the key differences between brand and performance marketing, and learn how to balance both for a successful marketing strategy.

Emotional Marketing: Top 5 Brands That Get It Right

Inspire your next emotional marketing campaign by looking to some of the most impactful examples of successful initiatives.

The Incredible Value of Long-Term Brand Building

Realize the full potential of strategically building your brand and start establishing a presence that drives sustained success and customer loyalty.

Screw The Pooch: Why Putting Dogs In Your Ad Simply Isn’t Enough

At PETERMAYER, we’re the biggest dog lovers you’ll ever meet. Which is why it pains us to publish this article.

Where We Found Joy at the Paris Olympics

A round-up of the moments and ads that channeled the joy of a memorable Paris Olympics.

Common Pain Points of Hiring An Agency

Discover the most common issues that arise when hiring an agency. Navigate through common pitfalls for a smoother agency collaboration journey.

5 Ways To Reposition & Revitalize A Stagnant Brand

Discover actionable strategies to breathe new life into your stagnant brand. Explore innovative ways to reposition & revitalize your brand for renewed growth.

How To Create A New Brand Identity

Learn how to craft a distinct brand identity from scratch. Discover key strategies and tips to make your brand stand out in today's competitive market.