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The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
Bank Heist: Smaller Banks Have One Big Advantage to Steal Customers from the Big Guys
Nearly half of banking customers have switched or considered it. A Brand Joy Lab study on who switches banks — and what they need to feel to make the leap.
Bank Heist: Smaller Banks Have One Big Advantage to Steal Customers from the Big Guys
Nearly half of banking customers have switched or considered it. A Brand Joy Lab study on who switches banks — and what they need to feel to make the leap.
What the NFL, NBA, and Broadway Know About Building Brand Fandom
Marketing and fandom leaders share knowledge on how brands can build and nurture rabid fanbases.
What the NFL, NBA, and Broadway Know About Building Brand Fandom
Marketing and fandom leaders share knowledge on how brands can build and nurture rabid fanbases.
The Best Travel Marketing Campaigns Feel Different for One Big Reason
Travel brands focused on destination highlights miss the emotional arc of the full vacation journey. PETERMAYER's Brand Joy Lab research shows joy peaks during anticipation and rebounds in reminiscing.
The Best Travel Marketing Campaigns Feel Different for One Big Reason
Travel brands focused on destination highlights miss the emotional arc of the full vacation journey. PETERMAYER's Brand Joy Lab research shows joy peaks during anticipation and rebounds in reminiscing.
PETERMAYER Reimagines the Petoskey Area as the Destination to Reset Your Inner Compass
A new brand identity and campaign kick off a new era for the Michigan destination.
PETERMAYER Reimagines the Petoskey Area as the Destination to Reset Your Inner Compass
A new brand identity and campaign kick off a new era for the Michigan destination.
Fandom Isn't a Marketing Tactic. It's an Asset Class.
In 2026, participation is the new loyalty. A major partnership in music just showed us why.
Fandom Isn't a Marketing Tactic. It's an Asset Class.
In 2026, participation is the new loyalty. A major partnership in music just showed us why.
Brands Are Winning by Slowing Things Way Down
We take a deep dive into the strategy behind slow.
Brands Are Winning by Slowing Things Way Down
We take a deep dive into the strategy behind slow.
Who’s Going to Own the Joy of Healthy Snacking?
Americans find healthy snacks MORE joyful than junk food. Why is it going unnoticed?
Who’s Going to Own the Joy of Healthy Snacking?
Americans find healthy snacks MORE joyful than junk food. Why is it going unnoticed?
Do the Damn Thing: 4 Steps to Turn Small Ideas into Big Moments
If your best ideas are dying in Slack threads, this is your permission slip (and four practical steps) to turn scraps into big, lovable moments.
Do the Damn Thing: 4 Steps to Turn Small Ideas into Big Moments
If your best ideas are dying in Slack threads, this is your permission slip (and four practical steps) to turn scraps into big, lovable moments.
The Year of the Fan: The Rules of Entering Fandom
In “The Year of the Fan,” PETERMAYER’s Brand Joy Lab reveals why fandoms are such durable sources of joy, crucial needs for brands entering the fandom landscape, and how to engage once there.
The Year of the Fan: The Rules of Entering Fandom
In “The Year of the Fan,” PETERMAYER’s Brand Joy Lab reveals why fandoms are such durable sources of joy, crucial needs for brands entering the fandom landscape, and how to engage once there.
PETERMAYER and Hancock Whitney Use Fan Superstitions to Turn Team Cards Into Good Luck Charms
A new campaign turns superstition into a secret weapon for fan love.
PETERMAYER and Hancock Whitney Use Fan Superstitions to Turn Team Cards Into Good Luck Charms
A new campaign turns superstition into a secret weapon for fan love.
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The Art of Seeing the Unseen: How Learning from the Future Can Create Breakthrough Ideas in the Present
What if your boldest ideas didn’t come from past results, but from futures you dare to see first—and start quietly building toward before anyone else notices?
The Art of Seeing the Unseen: How Learning from the Future Can Create Breakthrough Ideas in the Present
What if your boldest ideas didn’t come from past results, but from futures you dare to see first—and start quietly building toward before anyone else notices?
