Our capabilities

Media services
  • Broadcast
  • Cross-channel planning/buying
  • Media planning
  • Media buying
  • Out-of-home
  • Programmatic buying
Research & analytics services
  • Data analysis and insights
  • KPI development
  • Dashboard development
  • Media performance and optimization
  • Analytics tracking and reporting
  • Full-funnel media attribution
  • In-depth website auditing
Public relations services
  • Community relations
  • Cultural mapping
  • Events
  • Influencer marketing
  • Media relations
  • Sponsorship development
  • Strategic planning
Production services
  • Video content production
  • Design studio
  • Print production
  • Content execution
  • QA and delivery
  • Still photography
  • Video and sound
  • Motion design
  • Experiential and activation
Social services
  • Social media strategy + Governance
  • Governance
  • Content development
  • Performance/insights reporting
  • Community engagement
Search services
  • Lead generation
  • Keyword search
  • Pay-Per-Click advertising (Google/Bing)
  • Responsive text ad creation
  • SEO audit and strategy

Our Process for Unleashing Brand Joy

Brand Joy is infused into all FOUR phases of our PETERMAYER process.
Phase One
Joy Discovery
Research. Data. Insights.
We uncover the white space of a brand joy in the category, brand and for the consumer. This stage involves exploring and discovering where joy resides and what types of joy will best inspire consumers. It's about understanding the emotional triggers and happiness factors relevant to your audience.
Phase Two
Joy Unleashed
Exploration. Ideation. Creation.
At this stage, the focus shifts to identifying and developing rich creative ideas that will serve as the platform for marketing communications. This is about transforming insights from the Joy Discovery stage into compelling, joyful narratives.
Phase Three
Joy in Action
Execution. Activation. Evaluation.
We design communications plans to bring the right brand joy to the consumer at the right places in the right moments, the right times. Where the marketing connects with consumers, unleashing the joy and inspiring purchases. It's about making those creative ideas come alive in a way that resonates deeply with the target audience.
Phase Four
Joy Impact
Measurement. Evaluation. Pivoting.
We uncover the white space of a brand joy in the category, brand and for the consumer. This stage involves exploring and discovering where joy resides and what types of joy will best inspire consumers. It's about understanding the emotional triggers and happiness factors relevant to your audience.
Join us in the Brand Joy Lab. Don’t miss out on the latest findings from the Brand Joy Lab, our always-on insights engine that digs into where consumers are feeling joy, how brands are unleashing it and all the ways joy is driving real results.
ARLINGTON CVB
Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home
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ARLINGTON CVB
The Joy Factor: How brands can lift spirits and drive results
View Article
ARLINGTON CVB
The Joy Score: Measuring Joy and Its Impact on Business
View Article