Measuring mercilessly to get real insights for precise optimization.
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Research & analytics services
Data analysis and insights
KPI development
Dashboard development
Media performance and optimization
Analytics tracking and reporting
Full-funnel media attribution
In-depth website auditing
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Public relations
Crafting persuasive narratives that captivate audiences and carefully shape opinions.
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Public relations services
Community relations
Cultural mapping
Events
Influencer marketing
Media relations
Sponsorship development
Strategic planning
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Production
Aligning creative vision with technical expertise to help ideas reach their full, glorious potential.
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Production services
Video content production
Design studio
Print production
Content execution
QA and delivery
Still photography
Video and sound
Motion design
Experiential and activation
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Social
Using savvy strategy and creativity to move culture and inspire action through real connections.
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Social services
Social media strategy + Governance
Governance
Content development
Performance/insights reporting
Community engagement
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Search
Developing holistic paid media strategies that improve online visibility for measurable results.
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Search services
Lead generation
Keyword search
Pay-Per-Click advertising (Google/Bing)
Responsive text ad creation
SEO audit and strategy
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Our Process for Unleashing Brand Joy
Brand Joy is infused into all FOUR phases of our PETERMAYER process.
Phase One
Joy Discovery
Research. Data. Insights.
We uncover the white space of a brand joy in the category, brand and for the consumer. This stage involves exploring and discovering where joy resides and what types of joy will best inspire consumers. It's about understanding the emotional triggers and happiness factors relevant to your audience.
Phase Two
Joy Unleashed
Exploration. Ideation. Creation.
At this stage, the focus shifts to identifying and developing rich creative ideas that will serve as the platform for marketing communications. This is about transforming insights from the Joy Discovery stage into compelling, joyful narratives.
Phase Three
Joy in Action
Execution. Activation. Evaluation.
We design communications plans to bring the right brand joy to the consumer at the right places in the right moments, the right times. Where the marketing connects with consumers, unleashing the joy and inspiring purchases. It's about making those creative ideas come alive in a way that resonates deeply with the target audience.
Phase Four
Joy Impact
Measurement. Evaluation. Pivoting.
We uncover the white space of a brand joy in the category, brand and for the consumer. This stage involves exploring and discovering where joy resides and what types of joy will best inspire consumers. It's about understanding the emotional triggers and happiness factors relevant to your audience.
Join us in the Brand Joy Lab. Don’t miss out on the latest findings from the Brand Joy Lab, our always-on insights engine that digs into where consumers are feeling joy, how brands are unleashing it and all the ways joy is driving real results.
ARLINGTON CVB
Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home