Brand Joy Lab | PETERMAYER

September 2, 2026

Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.

June 30, 2026

The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.

June 17, 2026

Bank Heist: Smaller Banks Have One Big Advantage to Steal Customers from the Big Guys

March 5, 2026

Who’s Going to Own the Joy of Healthy Snacking?

February 11, 2026

The Year of the Fan: The Rules of Entering Fandom

August 1, 2025

How to Build a Joyful Brand—5 Key Learnings from the Brand Joy Lab

March 9, 2025

How Joy Turns Fans Into Brand Superfans.

February 5, 2025

Data: It’s Okay to Hate the Chiefs—It Might Even Be Good For You

December 17, 2024

Crafting Optimism: 15 Trends for a More Joyful 2025

October 22, 2024

Americans Tell Us Fall is Their Favorite Season, So What’s with All the Holiday Marketing?

September 24, 2024

Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home

June 13, 2024

The Joy Factor: How brands can lift spirits and drive results

May 16, 2024

The Joy Score: Measuring Joy and Its Impact on Business

May 15, 2024

The Surprising Joy of Financial Services