Brand Joy Lab | PETERMAYER

June 17, 2026

Bank Heist: Smaller Banks Have One Big Advantage to Steal Customers from the Big Guys

June 30, 2026

The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.

March 5, 2026

Who’s Going to Own the Joy of Healthy Snacking?

February 11, 2026

The Year of the Fan: The Rules of Entering Fandom

August 1, 2025

How to Build a Joyful Brand—5 Key Learnings from the Brand Joy Lab

March 9, 2025

How Joy Turns Fans Into Brand Superfans.

February 5, 2025

Data: It’s Okay to Hate the Chiefs—It Might Even Be Good For You

December 17, 2024

Crafting Optimism: 15 Trends for a More Joyful 2025

October 22, 2024

Americans Tell Us Fall is Their Favorite Season, So What’s with All the Holiday Marketing?

September 24, 2024

Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home

June 13, 2024

The Joy Factor: How brands can lift spirits and drive results

May 16, 2024

The Joy Score: Measuring Joy and Its Impact on Business

May 15, 2024

The Surprising Joy of Financial Services