In Crafting Optimism, we unveil 15 predictions on how consumers will find joy in the year ahead—from nostalgic comforts to radical self-reliance and everything in between. Backed by original Brand Joy Lab research and dozens of secondary sources, this white paper shows how brands in travel, hospitality, finance, CPG, tech and more can make meaningful connections in the next year to drive business-building Brand Joy.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
For Project Managers, the Magic of Great Creative Lies in the Support System
When the process is human-centered—when it creates clarity, safety, even delight—people don’t feel boxed in. They shine.
For Project Managers, the Magic of Great Creative Lies in the Support System
When the process is human-centered—when it creates clarity, safety, even delight—people don’t feel boxed in. They shine.
The World Doesn’t Need More Ads. It Needs More Joy. Make Both.
If you’re looking for proof that emotionally driven marketing works, you’ve come to the right place. Here’s the data – and the philosophy – to back it up.
The World Doesn’t Need More Ads. It Needs More Joy. Make Both.
If you’re looking for proof that emotionally driven marketing works, you’ve come to the right place. Here’s the data – and the philosophy – to back it up.
