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In Crafting Optimism, we unveil 15 predictions on how consumers will find joy in the year ahead—from nostalgic comforts to radical self-reliance and everything in between. Backed by original Brand Joy Lab research and dozens of secondary sources, this white paper shows how brands in travel, hospitality, finance, CPG, tech and more can make meaningful connections in the next year to drive business-building Brand Joy.
PETERMAYER and Quantum Fiber from AT&T add new chapter to successful "Yay to You" campaign
After growing awareness for the AT&T fiber brand in 2025, Quantum Fiber's "Yay to You" returns with a message of connectivity.
PETERMAYER and Quantum Fiber from AT&T add new chapter to successful "Yay to You" campaign
After growing awareness for the AT&T fiber brand in 2025, Quantum Fiber's "Yay to You" returns with a message of connectivity.
Got the Receipts? Americans Seek Control in the Grocery Aisle as Affordability Slips.
A Brand Joy Lab study: 53% of Americans are more stressed about grocery prices, and the joy of catching a deal now outscores the meal it pays for.
Got the Receipts? Americans Seek Control in the Grocery Aisle as Affordability Slips.
A Brand Joy Lab study: 53% of Americans are more stressed about grocery prices, and the joy of catching a deal now outscores the meal it pays for.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
