In Crafting Optimism, we unveil 15 predictions on how consumers will find joy in the year ahead—from nostalgic comforts to radical self-reliance and everything in between. Backed by original Brand Joy Lab research and dozens of secondary sources, this white paper shows how brands in travel, hospitality, finance, CPG, tech and more can make meaningful connections in the next year to drive business-building Brand Joy.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
The Art of Seeing the Unseen: How Learning from the Future Can Create Breakthrough Ideas in the Present
What if your boldest ideas didn’t come from past results, but from futures you dare to see first—and start quietly building toward before anyone else notices?
The Art of Seeing the Unseen: How Learning from the Future Can Create Breakthrough Ideas in the Present
What if your boldest ideas didn’t come from past results, but from futures you dare to see first—and start quietly building toward before anyone else notices?
