In a scrambled-up culture, favorite teams, artists, and creators act like lifeboats. Fandom is a crucial way that people understand themselves, figure out where they fit, and know what they’re looking forward to. Shared rituals and moments give fans something steady to return to, and that emotional gravity naturally attracts brands.
The opportunity is boundless. And the stakes are high.
In The Year of the Fan, PETERMAYER’s strategy team traces the resilient bonds that hold fandoms together and what they demand from brands stepping in.
Download the un-gated guide below to sharpen your thinking and step into fandom with confidence.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
Who’s Going to Own the Joy of Healthy Snacking?
Americans find healthy snacks MORE joyful than junk food. Why is it going unnoticed?
Who’s Going to Own the Joy of Healthy Snacking?
Americans find healthy snacks MORE joyful than junk food. Why is it going unnoticed?
Do the Damn Thing: 4 Steps to Turn Small Ideas into Big Moments
If your best ideas are dying in Slack threads, this is your permission slip (and four practical steps) to turn scraps into big, lovable moments.
Do the Damn Thing: 4 Steps to Turn Small Ideas into Big Moments
If your best ideas are dying in Slack threads, this is your permission slip (and four practical steps) to turn scraps into big, lovable moments.
