63% of fans believe their rituals impact wins. In New Orleans and the Gulf South, where tradition meets superstition, belief means everything. So with Hancock Whitney Bank, we created MAKE YOUR OWN MOJO—a campaign that taps into the rituals and routines Saints and Tigers fans swear by. From the shrimp season to Mardi Gras, we leaned deep into Gulf South culture to bless the Official Team Debit Cards with some serious gameday mojo. Because a little bit of luck and a lotta mojo can turn the tide on any so-so season.
Turns out, when you honor team culture, fans don’t just show up—they show out.
Michelle Edelman, CEO, CSO
Dave Damman, CCO
Kevin Zengel, Sr. Creative Lead
Vic Quattrin, Sr. Creative Lead
Margot Bienvenu, Sr. Art Director
Morgan Murray, Director of Social Media
Hezekiah McCaskill, Director of Brand Strategy
Nicole Parks, Management Supervisor
Shelby Hunter, Producer
Zack Merck, Director
Samantha Smith, Talent
Kim Leisha, VO
What the NFL, NBA, and Broadway Know About Building Brand Fandom
Marketing and fandom leaders share knowledge on how brands can build and nurture rabid fanbases.
What the NFL, NBA, and Broadway Know About Building Brand Fandom
Marketing and fandom leaders share knowledge on how brands can build and nurture rabid fanbases.
The Best Travel Marketing Campaigns Feel Different for One Big Reason
Travel brands focused on destination highlights miss the emotional arc of the full vacation journey. PETERMAYER's Brand Joy Lab research shows joy peaks during anticipation and rebounds in reminiscing.
The Best Travel Marketing Campaigns Feel Different for One Big Reason
Travel brands focused on destination highlights miss the emotional arc of the full vacation journey. PETERMAYER's Brand Joy Lab research shows joy peaks during anticipation and rebounds in reminiscing.
PETERMAYER Reimagines the Petoskey Area as the Destination to Reset Your Inner Compass
A new brand identity and campaign kick off a new era for the Michigan destination.
PETERMAYER Reimagines the Petoskey Area as the Destination to Reset Your Inner Compass
A new brand identity and campaign kick off a new era for the Michigan destination.
