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For the past year, PETERMAYER's Brand Joy Lab has studied the emotional connection between brands and consumers through a survey of more than 3,000 Americans. In this first report, we unveil the potential of joy to drive consumer happiness and brand growth. Dive into our findings to understand what we call the Joy Factor.
Emotional Marketing: Top 5 Brands That Get It Right
Inspire your next emotional marketing campaign by looking to some of the most impactful examples of successful initiatives.
Emotional Marketing: Top 5 Brands That Get It Right
Inspire your next emotional marketing campaign by looking to some of the most impactful examples of successful initiatives.
The Incredible Value of Long-Term Brand Building
Realize the full potential of strategically building your brand and start establishing a presence that drives sustained success and customer loyalty.
The Incredible Value of Long-Term Brand Building
Realize the full potential of strategically building your brand and start establishing a presence that drives sustained success and customer loyalty.
Screw The Pooch: Why Putting Dogs In Your Ad Simply Isn’t Enough
At PETERMAYER, we’re the biggest dog lovers you’ll ever meet. Which is why it pains us to publish this article.
Screw The Pooch: Why Putting Dogs In Your Ad Simply Isn’t Enough
At PETERMAYER, we’re the biggest dog lovers you’ll ever meet. Which is why it pains us to publish this article.
