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For the past year, PETERMAYER's Brand Joy Lab has studied the emotional connection between brands and consumers through a survey of more than 3,000 Americans. In this first report, we unveil the potential of joy to drive consumer happiness and brand growth. Dive into our findings to understand what we call the Joy Factor.
Hunting Pythons and Swimming from Alcatraz: Side Quests Sharpen My Creativity
Can side quests with no relation to work...actually improve your work?
Hunting Pythons and Swimming from Alcatraz: Side Quests Sharpen My Creativity
Can side quests with no relation to work...actually improve your work?
How to Build a Joyful Brand—5 Key Learnings from the Brand Joy Lab
Does your brand get credit for helping people lead better lives?
How to Build a Joyful Brand—5 Key Learnings from the Brand Joy Lab
Does your brand get credit for helping people lead better lives?
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
