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For the past year, PETERMAYER's Brand Joy Lab has studied the emotional connection between brands and consumers through a survey of more than 3,000 Americans. In this first report, we unveil the potential of joy to drive consumer happiness and brand growth. Dive into our findings to understand what we call the Joy Factor.
Tandemonium: Only Fans Can Deliver These Results
The October issue of Tandemonium delves into fandoms and why these cheering audiences are so valuable for brands.
Tandemonium: Only Fans Can Deliver These Results
The October issue of Tandemonium delves into fandoms and why these cheering audiences are so valuable for brands.
Embracing 200% American: The New Dual Identity of Hispanic Audiences
The rise of dual identity in Hispanic communities offers a way to connect on a deeper level.
Embracing 200% American: The New Dual Identity of Hispanic Audiences
The rise of dual identity in Hispanic communities offers a way to connect on a deeper level.
Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home
Discover how brands can elevate the joy of gameday as more fans opt for the comfort, convenience, and fun of watching football from home over the stadium.
Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home
Discover how brands can elevate the joy of gameday as more fans opt for the comfort, convenience, and fun of watching football from home over the stadium.
