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For the past year, PETERMAYER's Brand Joy Lab has studied the emotional connection between brands and consumers through a survey of more than 3,000 Americans. In this first report, we unveil the potential of joy to drive consumer happiness and brand growth. Dive into our findings to understand what we call the Joy Factor.
In the Chicken Wrap Battle, There’s Nothing More Joyful Than a Food Fight
The Wrap War Isn’t Just Marketing. It's a Strategic Duel for Brand Devotion.
In the Chicken Wrap Battle, There’s Nothing More Joyful Than a Food Fight
The Wrap War Isn’t Just Marketing. It's a Strategic Duel for Brand Devotion.
