.webp)
For the past year, PETERMAYER's Brand Joy Lab has studied the emotional connection between brands and consumers through a survey of more than 3,000 Americans. In this first report, we unveil the potential of joy to drive consumer happiness and brand growth. Dive into our findings to understand what we call the Joy Factor.
How Brands Can Stay Essential During Economic Uncertainty
Discover strategies for brands to remain essential during economic uncertainty, build customer loyalty, adapt to shifting needs, and maintain growth.
How Brands Can Stay Essential During Economic Uncertainty
Discover strategies for brands to remain essential during economic uncertainty, build customer loyalty, adapt to shifting needs, and maintain growth.
Crafting Optimism: 15 Trends for a More Joyful 2025
Americans rated 2024 low on joy. Can 2025 be any better?
Crafting Optimism: 15 Trends for a More Joyful 2025
Americans rated 2024 low on joy. Can 2025 be any better?
Tandemonium: Gen Z Doesn’t Give a Buck (But They Do Care)
In the latest edition of Tandemonium, we delve into causes and giving, with a special focus on Gen Z.
Tandemonium: Gen Z Doesn’t Give a Buck (But They Do Care)
In the latest edition of Tandemonium, we delve into causes and giving, with a special focus on Gen Z.
