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For the past year, PETERMAYER's Brand Joy Lab has studied the emotional connection between brands and consumers through a survey of more than 3,000 Americans. In this first report, we unveil the potential of joy to drive consumer happiness and brand growth. Dive into our findings to understand what we call the Joy Factor.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
For Project Managers, the Magic of Great Creative Lies in the Support System
When the process is human-centered—when it creates clarity, safety, even delight—people don’t feel boxed in. They shine.
For Project Managers, the Magic of Great Creative Lies in the Support System
When the process is human-centered—when it creates clarity, safety, even delight—people don’t feel boxed in. They shine.
The World Doesn’t Need More Ads. It Needs More Joy. Make Both.
If you’re looking for proof that emotionally driven marketing works, you’ve come to the right place. Here’s the data – and the philosophy – to back it up.
The World Doesn’t Need More Ads. It Needs More Joy. Make Both.
If you’re looking for proof that emotionally driven marketing works, you’ve come to the right place. Here’s the data – and the philosophy – to back it up.
