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For the past year, PETERMAYER's Brand Joy Lab has studied the emotional connection between brands and consumers through a survey of more than 3,000 Americans. In this first report, we unveil the potential of joy to drive consumer happiness and brand growth. Dive into our findings to understand what we call the Joy Factor.
What the NFL, NBA, and Broadway Know About Building Brand Fandom
Marketing and fandom leaders share knowledge on how brands can build and nurture rabid fanbases.
What the NFL, NBA, and Broadway Know About Building Brand Fandom
Marketing and fandom leaders share knowledge on how brands can build and nurture rabid fanbases.
The Best Travel Marketing Campaigns Feel Different for One Big Reason
Travel brands focused on destination highlights miss the emotional arc of the full vacation journey. PETERMAYER's Brand Joy Lab research shows joy peaks during anticipation and rebounds in reminiscing.
The Best Travel Marketing Campaigns Feel Different for One Big Reason
Travel brands focused on destination highlights miss the emotional arc of the full vacation journey. PETERMAYER's Brand Joy Lab research shows joy peaks during anticipation and rebounds in reminiscing.
PETERMAYER Reimagines the Petoskey Area as the Destination to Reset Your Inner Compass
A new brand identity and campaign kick off a new era for the Michigan destination.
PETERMAYER Reimagines the Petoskey Area as the Destination to Reset Your Inner Compass
A new brand identity and campaign kick off a new era for the Michigan destination.
