.png)
.webp)
For the past year, PETERMAYER's Brand Joy Lab has studied the emotional connection between brands and consumers through a survey of more than 3,000 Americans. In this first report, we unveil the potential of joy to drive consumer happiness and brand growth. Dive into our findings to understand what we call the Joy Factor.
Got the Receipts? Americans Seek Control in the Grocery Aisle as Affordability Slips.
A Brand Joy Lab study: 53% of Americans are more stressed about grocery prices, and the joy of catching a deal now outscores the meal it pays for.
Got the Receipts? Americans Seek Control in the Grocery Aisle as Affordability Slips.
A Brand Joy Lab study: 53% of Americans are more stressed about grocery prices, and the joy of catching a deal now outscores the meal it pays for.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
