The Associate Media Planner will assist our leaders in developing integrated media strategies and executing efficient online and offline media plans. We are looking for someone who loves media strategy and communicating with their key audiences in the most effective way possible.
Candidates must have at least 1 year of traditional and/or digital media experience. If you do not have this work experience, please include a cover letter outlining how the experience and skills you possess can be transferred to the role.
Duties and Responsibilities:
Supports the planners in the senior position for better execution of project by ensuring media projects adhere M&A processes, proofreading, presentation preparation, etc.
Launches campaigns through Google Campaign Manager or another digital ad serving platform.
Acquires knowledge on the demographic profiles and analyze the changing habits of the likes and dislikes of the targeted customers by completing baseline media search for designated audience segments via appropriate research tool.
Creates and initiates flow charts and reports and maintain the records of plans, schedules and the billing details of the client.
Assists MP/Sup/AMD in the distribution and collection of media RFPs. Evaluates proposals from the perspective of completion of proposal requirements (templates completed, presentations submitted in requested formats, etc.) and works w/ vendors to ensure that these requirements are met.
Pulls media-related research at the request of the Media Planner/Sup/AMD.
Evaluates media vendors (both proactively and in response to vendor cold calls/emails) and, if said vendor meets requirements, AMP to coordinate a meeting or call w/ the vendor and the relevant members of the media team.
Assists in the development of client and/or internal POVs, at the direction and w/ the supervision of the Media Planner/Sup/AMD.
Fosters healthy vendor relationships and seeks out new vendors and technologies.
Updates media plan presentations and/or flowcharts, as needed, to reflect campaign optimizations and budget. shifts. Maintain an organized tracking system for these changes.
Skills and Qualifications:
Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
1-3 years of traditional and digital media experience
Comfortable working with budgets and numbers
Excellent verbal and written skills
Strong quantitative and analytical skills
Exceptional organizational skills, multi-tasking capabilities and detail oriented
Computer literate with proficiency in Excel, Word and PowerPoint