Be Better Together
Our values are the steering wheel of our company and we’ve been true to them since Peter Mayer founded the agency in 1967. Whether it’s about being better together, honest and fair, generous, curious or being uniquely you – these values are still fundamental to us today. And, last but not, least – be all in.
We also believe in the value that culture plays in unlocking a brand’s potential.
Peter Mayer was born and grown in New Orleans, a place steeped in culture.
So it only makes sense that an understanding of culture colors everything we do. In fact, culture is what our entire process is centered on. Every day, we use cultural insights to connect brands to people, leading us to create meaningful interactions that resonate with consumers.
Culture MappingCulture Mapping is the Peter Mayer process of brand discovery and development.
We use it to uncover:
- The brand’s relevant positioning and essence
- The best user for the brand
- The cultural insights that act as catalysts to bring users and the brands together
- A brand’s unique cultural opportunity
Cultural PrototypingCultural Prototyping is our 360-degree approach to creative development centered on the user journey, driven by the cultural opportunity.
We immerse teams in:
- Cultural trends
- Ethnographic information
- Social listening
- Integrated media habits
The process culminates in a rapid prototyping session that leverages the creative energy of the whole team – digital strategy, brand planning, media, technology, creative and PR.