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insights & news

Brand joy isn’t just a feeling. It’s loyalty, margin protection, and purchase intent – and we can prove it with insights from inside and out.
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How Brands Can Stay Essential During Economic Uncertainty

Discover strategies for brands to remain essential during economic uncertainty, build customer loyalty, adapt to shifting needs, and maintain growth.

1.7.2025
9
min read
Insight

How Brands Can Stay Essential During Economic Uncertainty

Discover strategies for brands to remain essential during economic uncertainty, build customer loyalty, adapt to shifting needs, and maintain growth.

1.7.2025
9
min read
Insight

Crafting Optimism: 15 Trends for a More Joyful 2025

Americans rated 2024 low on joy. Can 2025 be any better?

12.17.2024
2
min read
Brand Joy Lab

Crafting Optimism: 15 Trends for a More Joyful 2025

Americans rated 2024 low on joy. Can 2025 be any better?

12.17.2024
2
min read
Brand Joy Lab

Tandemonium: Gen Z Doesn’t Give a Buck (But They Do Care)

In the latest edition of Tandemonium, we delve into causes and giving, with a special focus on Gen Z.

11.27.2024
4
min read
Insight

Tandemonium: Gen Z Doesn’t Give a Buck (But They Do Care)

In the latest edition of Tandemonium, we delve into causes and giving, with a special focus on Gen Z.

11.27.2024
4
min read
Insight

Bring Back the Joy: 7 Ways to Save the World from Nothing Ads

PETERMAYER CCO Dave Damman on how to get our creative juices flowing to produce breakthrough work.

11.20.2024
5
min read
Resource

Bring Back the Joy: 7 Ways to Save the World from Nothing Ads

PETERMAYER CCO Dave Damman on how to get our creative juices flowing to produce breakthrough work.

11.20.2024
5
min read
Resource

Tandemonium: 5 Occasions That Americans Are Redefining

Is nothing sacred? Why can’t Santa wait until Thanksgiving? Why do we eat breakfast food at 4 p.m.? A look at changing occasions across the U.S.

11.7.2024
3
min read
Insight

Tandemonium: 5 Occasions That Americans Are Redefining

Is nothing sacred? Why can’t Santa wait until Thanksgiving? Why do we eat breakfast food at 4 p.m.? A look at changing occasions across the U.S.

11.7.2024
3
min read
Insight

Joy In Advertising: 10 Brands That Succeed

Discover how top brands succeed in advertising by infusing joy into their campaigns. Explore key strategies for creating positive brand experiences.

10.27.2024
6
min read
Insight

Joy In Advertising: 10 Brands That Succeed

Discover how top brands succeed in advertising by infusing joy into their campaigns. Explore key strategies for creating positive brand experiences.

10.27.2024
6
min read
Insight

How To Infuse Joy Into Daily Brand Interactions

Learn practical strategies to infuse joy into daily brand interactions, enhancing customer satisfaction and creating memorable experiences.

10.23.2024
8
min read
Insight

How To Infuse Joy Into Daily Brand Interactions

Learn practical strategies to infuse joy into daily brand interactions, enhancing customer satisfaction and creating memorable experiences.

10.23.2024
8
min read
Insight

Americans Tell Us Fall is Their Favorite Season, So What’s with All the Holiday Marketing?

Explore why fall often gets overlooked in marketing campaigns, and how brands can connect with audiences by embracing this beloved time of year.

10.22.2024
3
min read
Brand Joy Lab

Americans Tell Us Fall is Their Favorite Season, So What’s with All the Holiday Marketing?

Explore why fall often gets overlooked in marketing campaigns, and how brands can connect with audiences by embracing this beloved time of year.

10.22.2024
3
min read
Brand Joy Lab

Tandemonium: Only Fans Can Deliver These Results

The October issue of Tandemonium delves into fandoms and why these cheering audiences are so valuable for brands.

10.9.2024
2
min read
News

Tandemonium: Only Fans Can Deliver These Results

The October issue of Tandemonium delves into fandoms and why these cheering audiences are so valuable for brands.

10.9.2024
2
min read
News

Embracing 200% American: The New Dual Identity of Hispanic Audiences

The rise of dual identity in Hispanic communities offers a way to connect on a deeper level.

9.30.2024
3
min read
Insight

Embracing 200% American: The New Dual Identity of Hispanic Audiences

The rise of dual identity in Hispanic communities offers a way to connect on a deeper level.

9.30.2024
3
min read
Insight

Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home

Discover how brands can elevate the joy of gameday as more fans opt for the comfort, convenience, and fun of watching football from home over the stadium.

9.24.2024
3
min read
Brand Joy Lab

Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home

Discover how brands can elevate the joy of gameday as more fans opt for the comfort, convenience, and fun of watching football from home over the stadium.

9.24.2024
3
min read
Brand Joy Lab

Brand vs. Performance Marketing: 7 Key Differences

Discover the key differences between brand and performance marketing, and learn how to balance both for a successful marketing strategy.

9.20.2024
9
min read
Insight

Brand vs. Performance Marketing: 7 Key Differences

Discover the key differences between brand and performance marketing, and learn how to balance both for a successful marketing strategy.

9.20.2024
9
min read
Insight
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