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Play games. Get tokens. Eat pizza. Fall asleep on the ride home.
And if you want something better? You’ll have to spend thousands in Orlando. The Mississippi Gulf Coast was hungry for something new. Something unique.
Enter Hippie Fish.
WTF is Hippie Fish? We had the same thought. But we chose not to explain. Instead, we provoked curiosity with a simple question: “Do You Hippie Fish?” In the weeks before opening, this teaser campaign broke out through social media, addressing the core human need: "I wish there was a place my family hadn’t done 1,000 times before.”
Maybe you’re still thinking: WTF is Hippie Fish? You eventually told everyone, right? Wrong. In fact, the fantasy went even further. A bear riding a Harley? Yeah, that’s Hippie Fish. A carburger driving the coastline? Yeah, that’s Hippie Fish. Because Hippie Fish is more than the sum of its games, golf and grub. It’s the place where fun lives in a better dimension.
Families—and the media—followed the intrigue to discover this one-of-a-kind experience. Opening up a new frontier of entertainment for families across the Gulf South.
Michelle Edelman: CEO and Chief Strategy Officer
Dave Damman: SVP, Chief Creative Officer
Breck Rochow: VP, Director or PR and Marketing
David Crane: VP, Account Director
Peri Schaefer: Senior Account Executive
Margot Bievenu: Senior Art Director
Troy Leyenaar: Senior Creative Lead
Jesse Delerno: Director of Operational Analytics
Margaret Tuskey: PR Account Supervisor
Got the Receipts? Americans Seek Control in the Grocery Aisle as Affordability Slips.
A Brand Joy Lab study: 53% of Americans are more stressed about grocery prices, and the joy of catching a deal now outscores the meal it pays for.
Got the Receipts? Americans Seek Control in the Grocery Aisle as Affordability Slips.
A Brand Joy Lab study: 53% of Americans are more stressed about grocery prices, and the joy of catching a deal now outscores the meal it pays for.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
