Play games. Get tokens. Eat pizza. Fall asleep on the ride home.
And if you want something better? You’ll have to spend thousands in Orlando. The Mississippi Gulf Coast was hungry for something new. Something unique.
Enter Hippie Fish.
WTF is Hippie Fish? We had the same thought. But we chose not to explain. Instead, we provoked curiosity with a simple question: “Do You Hippie Fish?” In the weeks before opening, this teaser campaign broke out through social media, addressing the core human need: "I wish there was a place my family hadn’t done 1,000 times before.”
Maybe you’re still thinking: WTF is Hippie Fish? You eventually told everyone, right? Wrong. In fact, the fantasy went even further. A bear riding a Harley? Yeah, that’s Hippie Fish. A carburger driving the coastline? Yeah, that’s Hippie Fish. Because Hippie Fish is more than the sum of its games, golf and grub. It’s the place where fun lives in a better dimension.
Families—and the media—followed the intrigue to discover this one-of-a-kind experience. Opening up a new frontier of entertainment for families across the Gulf South.
Michelle Edelman: CEO and Chief Strategy Officer
Dave Damman: SVP, Chief Creative Officer
Breck Rochow: VP, Director or PR and Marketing
David Crane: VP, Account Director
Peri Schaefer: Senior Account Executive
Margot Bievenu: Senior Art Director
Troy Leyenaar: Senior Creative Lead
Jesse Delerno: Director of Operational Analytics
Margaret Tuskey: PR Account Supervisor
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Hippie Fish Level Up Family Entertainment on the Gulf Coast
Fun on the Gulf Coast looked awfully boring. Enter Hippie Fish.
PETERMAYER and Hippie Fish Level Up Family Entertainment on the Gulf Coast
Fun on the Gulf Coast looked awfully boring. Enter Hippie Fish.
The Sound of Joy: How Audio Shapes Our Social Media Experience
Choosing the right audio is key to making your social content into shareable experiences. We show you how.
The Sound of Joy: How Audio Shapes Our Social Media Experience
Choosing the right audio is key to making your social content into shareable experiences. We show you how.
