insights & news

How To Build A Successful Brand Architecture Framework

Discover how to create a successful brand architecture framework that aligns your brand strategy, enhances customer loyalty, and drives business growth.

The Incredible Value of Long-Term Brand Building

Realize the full potential of strategically building your brand and start establishing a presence that drives sustained success and customer loyalty.

Emotional Marketing: Top 5 Brands That Get It Right

Inspire your next emotional marketing campaign by looking to some of the most impactful examples of successful initiatives.

Screw The Pooch: Why Putting Dogs In Your Ad Simply Isn’t Enough

At PETERMAYER, we’re the biggest dog lovers you’ll ever meet. Which is why it pains us to publish this article.

Where We Found Joy at the Paris Olympics

A round-up of the moments and ads that channeled the joy of a memorable Paris Olympics.

How To Create A New Brand Identity

Learn how to craft a distinct brand identity from scratch. Discover key strategies and tips to make your brand stand out in today's competitive market.

5 Ways To Reposition & Revitalize A Stagnant Brand

Discover actionable strategies to breathe new life into your stagnant brand. Explore innovative ways to reposition & revitalize your brand for renewed growth.

Common Pain Points of Hiring An Agency

Discover the most common issues that arise when hiring an agency. Navigate through common pitfalls for a smoother agency collaboration journey.

How To Launch A New Brand | 5 Effective Strategies

Discover powerful tactics to successfully launch your brand. From market research to impactful storytelling, unlock the keys to brand success.

A Complete Guide To Creating An Emotional Marketing Strategy

Discover how to craft a powerful emotional marketing strategy that captivates audiences, fosters brand loyalty, and drives engagement.

The Joy Factor: How brands can lift spirits and drive results

Discover how brands create joy through meaningful experiences. Learn strategies to build loyalty, inspire audiences, and bring joy to customer interactions.

The Joy Score: Measuring Joy and Its Impact on Business

Discover the Joy Score and how measuring joy boosts business success. Enhance customer satisfaction and drive growth with joyful experiences.