The journey began at the FAN EXPO New Orleans where we interviewed pop culture fanatics to understand why fandoms form such strong bonds.
Answers ranged from acceptance to camaraderie to creativity. Watch the video to see how cultural properties connect with their audiences—and think about what brands can take away from these valuable connections.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Quantum Fiber Premiere “Yay to You” Campaign—a Love Song to Internet Users
The new campaign is a celebration of eccentricity, framing customers as the heroes they are. See the work here.
PETERMAYER and Hancock Whitney Use Fan Superstitions to Turn Team Cards Into Good Luck Charms
A new campaign turns superstition into a secret weapon for fan love.
PETERMAYER and Hancock Whitney Use Fan Superstitions to Turn Team Cards Into Good Luck Charms
A new campaign turns superstition into a secret weapon for fan love.
The Art of Seeing the Unseen: How Learning from the Future Can Create Breakthrough Ideas in the Present
What if your boldest ideas didn’t come from past results, but from futures you dare to see first—and start quietly building toward before anyone else notices?
The Art of Seeing the Unseen: How Learning from the Future Can Create Breakthrough Ideas in the Present
What if your boldest ideas didn’t come from past results, but from futures you dare to see first—and start quietly building toward before anyone else notices?
