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The journey began at the FAN EXPO New Orleans where we interviewed pop culture fanatics to understand why fandoms form such strong bonds.
Answers ranged from acceptance to camaraderie to creativity. Watch the video to see how cultural properties connect with their audiences—and think about what brands can take away from these valuable connections.
Got the Receipts? Americans Seek Control in the Grocery Aisle as Affordability Slips.
A Brand Joy Lab study: 53% of Americans are more stressed about grocery prices, and the joy of catching a deal now outscores the meal it pays for.
Got the Receipts? Americans Seek Control in the Grocery Aisle as Affordability Slips.
A Brand Joy Lab study: 53% of Americans are more stressed about grocery prices, and the joy of catching a deal now outscores the meal it pays for.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
