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The journey began at the FAN EXPO New Orleans where we interviewed pop culture fanatics to understand why fandoms form such strong bonds.
Answers ranged from acceptance to camaraderie to creativity. Watch the video to see how cultural properties connect with their audiences—and think about what brands can take away from these valuable connections.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
Trial by Sleep: Hotels Still Rule the Overnight Stay. But There's Room for Disruption.
A Brand Joy Lab study finds parity in the joy people get from their accommodations — as long as they've tried them first.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
The Missing Treat: Americans Love to Treat Themselves. But the Food Industry Is Missing a Big Reason Why.
The treat moment delivers nearly the same joy across incomes, but the category's creative only invites some people to the table. A Brand Joy Lab study.
Bank Heist: Smaller Banks Have One Big Advantage to Steal Customers from the Big Guys
Nearly half of banking customers have switched or considered it. A Brand Joy Lab study on who switches banks — and what they need to feel to make the leap.
Bank Heist: Smaller Banks Have One Big Advantage to Steal Customers from the Big Guys
Nearly half of banking customers have switched or considered it. A Brand Joy Lab study on who switches banks — and what they need to feel to make the leap.
