The journey began at the FAN EXPO New Orleans where we interviewed pop culture fanatics to understand why fandoms form such strong bonds.
Answers ranged from acceptance to camaraderie to creativity. Watch the video to see how cultural properties connect with their audiences—and think about what brands can take away from these valuable connections.
What the NFL, NBA, and Broadway Know About Building Brand Fandom
Marketing and fandom leaders share knowledge on how brands can build and nurture rabid fanbases.
What the NFL, NBA, and Broadway Know About Building Brand Fandom
Marketing and fandom leaders share knowledge on how brands can build and nurture rabid fanbases.
The Best Travel Marketing Campaigns Feel Different for One Big Reason
Travel brands focused on destination highlights miss the emotional arc of the full vacation journey. PETERMAYER's Brand Joy Lab research shows joy peaks during anticipation and rebounds in reminiscing.
The Best Travel Marketing Campaigns Feel Different for One Big Reason
Travel brands focused on destination highlights miss the emotional arc of the full vacation journey. PETERMAYER's Brand Joy Lab research shows joy peaks during anticipation and rebounds in reminiscing.
PETERMAYER Reimagines the Petoskey Area as the Destination to Reset Your Inner Compass
A new brand identity and campaign kick off a new era for the Michigan destination.
PETERMAYER Reimagines the Petoskey Area as the Destination to Reset Your Inner Compass
A new brand identity and campaign kick off a new era for the Michigan destination.
