insights & news

Screw The Pooch: Why Putting Dogs In Your Ad Simply Isn’t Enough

At PETERMAYER, we’re the biggest dog lovers you’ll ever meet. Which is why it pains us to publish this article.

Where We Found Joy at the Paris Olympics

A round-up of the moments and ads that channeled the joy of a memorable Paris Olympics.

How To Create A New Brand Identity

Learn how to craft a distinct brand identity from scratch. Discover key strategies and tips to make your brand stand out in today's competitive market.

5 Ways To Reposition & Revitalize A Stagnant Brand

Discover actionable strategies to breathe new life into your stagnant brand. Explore innovative ways to reposition & revitalize your brand for renewed growth.

Common Pain Points of Hiring An Agency

Discover the most common issues that arise when hiring an agency. Navigate through common pitfalls for a smoother agency collaboration journey.

How To Launch A New Brand | 5 Effective Strategies

Discover powerful tactics to successfully launch your brand. From market research to impactful storytelling, unlock the keys to brand success.

A Complete Guide To Creating An Emotional Marketing Strategy

Discover how to craft a powerful emotional marketing strategy that captivates audiences, fosters brand loyalty, and drives engagement.

The Joy Factor: How brands can lift spirits and drive results

Discover how brands create joy through meaningful experiences. Learn strategies to build loyalty, inspire audiences, and bring joy to customer interactions.

The Joy Score: Measuring Joy and Its Impact on Business

Discover the Joy Score and how measuring joy boosts business success. Enhance customer satisfaction and drive growth with joyful experiences.

The Surprising Joy of Financial Services

Uncover the unexpected joy in financial services. Learn to enhance customer experience and build strong relationships with satisfying financial solutions.

How to Tell a Joyful Story Across the Traveler's Journey

Discover how to craft joyful travel stories that resonate. Learn strategies to engage your audience and enhance their travel experiences from start to finish.

Using Earned Media To Amplify Your Brand Activation

Boost brand activation with earned media. Learn strategies to use third-party endorsements and organic publicity for enhanced visibility and credibility.