insights & news

Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home

Discover how brands can elevate the joy of gameday as more fans opt for the comfort, convenience, and fun of watching football from home over the stadium.

Brand vs. Performance Marketing: 7 Key Differences

Discover the key differences between brand and performance marketing, and learn how to balance both for a successful marketing strategy.

How To Build A Successful Brand Architecture Framework

Discover how to create a successful brand architecture framework that aligns your brand strategy, enhances customer loyalty, and drives business growth.

The Incredible Value of Long-Term Brand Building

Realize the full potential of strategically building your brand and start establishing a presence that drives sustained success and customer loyalty.

Emotional Marketing: Top 5 Brands That Get It Right

Inspire your next emotional marketing campaign by looking to some of the most impactful examples of successful initiatives.

Screw The Pooch: Why Putting Dogs In Your Ad Simply Isn’t Enough

At PETERMAYER, we’re the biggest dog lovers you’ll ever meet. Which is why it pains us to publish this article.

Where We Found Joy at the Paris Olympics

A round-up of the moments and ads that channeled the joy of a memorable Paris Olympics.

How To Create A New Brand Identity

Learn how to craft a distinct brand identity from scratch. Discover key strategies and tips to make your brand stand out in today's competitive market.

5 Ways To Reposition & Revitalize A Stagnant Brand

Discover actionable strategies to breathe new life into your stagnant brand. Explore innovative ways to reposition & revitalize your brand for renewed growth.

Common Pain Points of Hiring An Agency

Discover the most common issues that arise when hiring an agency. Navigate through common pitfalls for a smoother agency collaboration journey.

How To Launch A New Brand | 5 Effective Strategies

Discover powerful tactics to successfully launch your brand. From market research to impactful storytelling, unlock the keys to brand success.

A Complete Guide To Creating An Emotional Marketing Strategy

Discover how to craft a powerful emotional marketing strategy that captivates audiences, fosters brand loyalty, and drives engagement.